We are pleased to publish this brief in advance of the 2015 general election, which considers the evolving basis of UKIP’s electoral support with reference in particular to whether more deprived communities are likely to support the party. The argument that the Green Party and Scottish National Party will take votes from Labour, whilst UKIP will grow at the Conservatives’ expense, is too simplistic. The evidence examined here challenges this notion in relation to UKIP’s support. The Brief demonstrates that prospective UKIP supporters typically reside in areas with high levels of deprivation, and that the party may pose as great a threat to Labour as it does to the Conservatives.
Download the brief: The relationship between deprivation and UKIP’s electoral support